What’s going on guys? This week I’ve seen someone applying concealer with broccoli, beauty blenders inside condoms to apply foundation, a miss kitty toy to apply foundation, contouring being done with kitchen utensils and I just can’t get my head round it.

Have beauty gurus reached a point where there’s so little content left to make that they’re just scraping the bottom of the barrel?

Don’t get me wrong, I don’t mind a good challenge video, but generally they work best when there’s some kind of practicality to it. For example applying makeup without brushes makes some sense. It’s a situation you could find yourself in. I mean, if I found myself with my makeup kit and no brushes then I’d probably just go bare faced and wonder why I bothered to bring my makeup somewhere but not my brushes. I definitely wouldn’t think oh hey, I saw someone applying their  concealer with a broccoli once so I’ll give that a go.

Some challenge videos aren’t practical at all but they’re at least funny or interesting. Like the no blending challenge, it was interesting to see how the makeup came out without blending it, but I feel like this new trend is taking it a bit too far.

What do you guys think? Oh, and tune in tomorrow because I’ll be applying my foundation with raw chicken breast and doing my eyeliner with my high heels.